Helping students find their first internships.
Read Time (3 Mins)
executive summary
Challenge.
BUILDING BLOCKS, a low budget, online, emerging tech school needs to refine and communicate its product offering in the overcrowded space of low-budget online schools.
Opportunity.
BUILDING BLOCKS can differentiate themselves by focusing on career consulting and helping students secure their first job, arguably the hardest and most valuable part of a student’s journey.
Insight.
The biggest barrier of entry for students looking to enter the tech industry was not a lack of access to education but a lack of connections.
Solution.
By leveraging MOOCs (Massive Open Online Courses), BUILDING BLOCKS can spend more time and resources on building a custom curriculum based on the needs of a student with 1 on 1 career consulting and connections, to provide students with the highest chances of employment.
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Skills
Product Strategy
Value Proposition
Content Hierarchy
Information Architecture
Wireframes
Research
User Interviews
Desk Research
Personas
Consumer Mapping
Heuristic Audits
Tools
Google Slides
Miro
Figma
01 research+problem
User Interviews
We were tasked with building a new product strategy and product offering to acquire users for a low budget, online, emerging tech school. In order to best understand our users, we interviewed a few candidates that were either in the process of making a career change into tech or looking to enter the tech field.
We summarized our findings into:
1. User Personas
2. User Journeys
3. Hierarchy of Needs
We then developed a Hierarchy of Needs based on our personas and user journeys to help understand what matters most to our users.
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4. Heuristic Audit
From there we used our Hierarchy of Needs to conduct a Heuristic Audit of our competitors to see how our competitors match up based on our users' needs and to see if there were any opportunities in spaces that our competitors were not focusing on.
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5. Journey Maps
We then mapped the journey of a student getting their first job and mapped which part of the journey our competitors were focusing on to find a space in which we could compete.
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This process led us to discover an opportunity, as well as an insight to help build our value proposition around.
02 OPPORTUNITY
BUILDING BLOCKS can differentiate themselves by focusing on low budget career consulting and helping students secure their first job the hardest and most valuable part of a student’s journey.
03 insight
The biggest barrier of entry for students looking to enter the tech industry was not a lack of access to education but a lack of connections.
04 value Proposition
BUILDING BLOCKS provides low budget education and career consulting to help students enter the tech industry by curating a curriculum of open source courses, personal brand / portfolio building classes, career consulting and internship sourcing.
05 how it works
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05 product offering
When it came to planning and building our product, we revisited our Hierarchy of Needs to develop our information architecture and our content hierarchy.
INFORMATION ARCHITECTURE
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CONTENT HIERARCHY
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