01 background
1+
year of experience building relationships with clients and creative teams through collaboration, creative problem solving and research driven deliverables such as strategy decks, communication strategies, creative briefs, surveys, discussion guides, and white papers in an agency setting.
2+
years of experience analyzing data, micro/macro economic trends and a deep understanding of human emotions and decision making through trading stock options as a derivatives trader and investment researcher.
2+
years of experience learning and utilizing skills in entrepreneurship, project management, business, sales, strategy, marketing, and service design to launch Toronto’s first bicycle powered taco cart.
8+
years of experience working in high pressure, collaborative, customer facing roles from cooking to bartending to leading a small team in the hospitality industry
1+
year of studying Creative Strategy by learning from industry professionals at Miami Ad School.
Strategist
ex - Investment Researcher / Trader / Taco Slinger
A few years ago, I set out to build Toronto's first bicycle powered taco cart. Through many hours spent learning about design, marketing, business, analytics, sales, and tacos, I discovered my love for strategy, exploring the human experience, and asking, “what do people really want?”
My time as an investment researcher and derivatives trader had me spending countless hours conducting investment and market research, while incorporating a trading strategy centred around behavioural science, game theory, and risk management.
These experiences have led me to develop a unique set of skills that bridge the worlds of user experience, marketing, & business, that I have been able to parlay into a career and passion in research and strategy.
hello, i am sabesh.
02 portfolio
Helping students find their first internships.
Client: Building Blocks
Role: Product Strategist
BUILDING BLOCKS is struggling to differentiate itself in the overcrowded space of low-budget, online tech schools. By leveraging MOOCs (Massive Open Online Courses), BUILDING BLOCKS can focus their resources on personal brand building and networking rather than education, to provide the most amount of value for their students.
Skills
Product Strategy
Value Proposition
Content Hierarchy
Information Architecture
Wireframes
Research
User Interviews
Desk Research
Personas
Consumer Mapping
Heuristic Audits
Tools
Google Slides
Miro
Figma
x Bronze Prize in Miami Ad School's Live Client Competition
Solving racism in football by putting the people before the game.
Client: EA Sports FIFA
Role: Marketing Strategist
In the global sport of football, the game takes precedence over all else. To the point, where fans have turned a blind eye to the discrimination and racial abuse that occurs. By building a global platform that prioritizes the people of the game, over the sport itself, EA SPORTS FIFA can lead the fight to end racism.
Skills
Marketing Strategy
Project Management
Brief Writing
Comms Planning
Pitch and Presentation
Storytelling
Research
Desk Research
Social Listening
Stakeholder Interviews
Tools
Google Slides
Miro
Microsoft Office
Repositioning Samsung's brand platform to win the fight against Apple.
Client: Samsung
Role: Marketing Strategist
Building a brand platform that champions innovation of culture and creativity, gives Samsung the brand voice that it desperately needs to connect with the values of present and future youth led generations.
Skills
Brand + Marketing Strategy
Comms Planning
Pitch and Presentation
Storytelling
Research
Desk Research
Social Listening
Category Audit
Tools
Google Slides
Miro
Microsoft Office